The 2025 SEMA Show Press Conference Schedule is now available, showcasing a lineup of exclusive announcements, product launches, and vehicle unveilings from the industry’s top innovators.
Nitro Circus Moto Mayhem will bring top freestyle motocross riders to the SEMA Show to push the limits with flips, jumps, and technical tricks during multiple daily performances.
The 2025 SEMA Show FutureTech Studio will combine hands-on demos, over 45 cutting-edge displays, 30 vehicles, and a dedicated Education Stage featuring micro-learning sessions and panels throughout the Show.
SEMA Battle of the Builders presented by Mothers Polish, the automotive industry’s premier vehicle showdown, is back at the SEMA Show this year with its reimagined Young Guns program, now sponsored by BFGoodrich
The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest, an innovative sim racing competition that merges the excitement of virtual racing with the energy of a live, in-person experience.
SEMA Show exhibitors continue to announce their plans for this year’s Show, including:
- Cosmo Tires Unveils Three New Products at SEMA 2025
- CMC Classic Cars Makes Its SEMA Show Debut
- Earth Edge Brings Comfort to the Shop Floor at SEMA
- Wet Okole Debuts Custom-Fit Seat Covers for Ford Mustang Mach-E
- West Coast Customs Announces Seal Skin Covers as Exclusive Vehicle Cover Partner
Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show, promising a full-throttle spectacle that celebrates the raw power, mechanical creativity, and the unfiltered excitement of car culture.
Photographer Larry Chen is the newly named Featured SEMA Show Artist, offering fans and the global aftermarket a chance to experience the Show through his lens and meet him in person.
OPTIMA will host a weeklong motorsports showcase – OPTIMA Unleashed – featuring high-horsepower vehicles, choreographed drift demos, and a star-studded lineup of drivers. The program includes the OPTIMA Ultimate Street Car Invitational (OUSCI) championship and the OPTIMA Peak Performance Challenge.
Iconic automakers Ford, Honda, Mopar/Stellantis, Nissan, and Toyota are bringing a unique vision and product lineup to the SEMA Show floor. Their participation is a testament to the strength and diversity of the automotive industry and represent the passion and creativity that drive the aftermarket community.
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SEMA Connected is the automotive aftermarket industry’s new online hub for enthusiasts to find high-quality automotive parts and products, manufacturers to showcase their latest innovations, and resellers to reach high-intent buyers.
SEMA Data has honoured 72 automotive aftermarket manufacturers with a 2025 SEMA Data Excellence Award, recognizing their commitment to superior data quality.
SEMA is urging the U.S. Environmental Protection Agency (EPA) to follow through with its proposal to rescind a dubious policy position that empowered regulators at the federal and state levels to deprive Americans of vehicle choice through electric vehicle (EV) mandates that were out of step with marketplace realities.
SEMA has acquired the Off-Road Business Association (ORBA), a leading 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).
SEMA is urging the U.S. Department of Transportation and Congress to take a long, unflinching look at how the federal government can deliver advanced driver assistance systems (ADAS) policies and guidelines that account for the needs of vehicle owners and the aftermarket amid the rapid, unparalleled advance of vehicle safety technology.