Las Vegas, October 29, 2025 – The newly unified PFX Group (inclusive of Recochem, Prestone and Kost USA) will make its first official appearance at the 2025 Automotive Aftermarket Products Expo (AAPEX) next week in Las Vegas, Nev.
The debut marks “a major milestone for the company” following its transformation earlier this year, bringing together a portfolio of trusted brands under one global platform, at Booth #A1450. Tom Corrigan, PhD and Director of EV Technology for Prestone, will be presenting Hot Trends in EV Thermal Management on Wednesday, Nov. 5 at 1:15 pm on the EV Stage – AS1450.
Brands that include Prestone, Adam’s Polishes, HD Expert, Holts, Diggers, and POR-15 will be on display at the AAPEX exhibit, in support of the launch of the “The Future Runs on Prestone” campaign, which celebrates Prestone’s nearly 100-year heritage and transition toward “high-performance, sustainable mobility for future generations.”
The campaign keys on growth markets, especially among Gen Z and Millennial car owners, who show strong movement toward do-it-yourself (DIY) maintenance.
“Prestone created the coolant category and has set the benchmark for automotive fluid quality, protection and reliability for nearly a century,” said Jason Colwell, CEO, PFX Group. “Driven by consumer insights, our innovations and digital campaign focus on safety, engine protection, and sustainability.”
New Products Reflect the Future of Automotive Fluids
Under the Future Runs on Prestone banner, the brand will showcase several new products designed to meet evolving market and consumer demands. Each innovation was designed with aftermarket adoption in mind, from simplifying shelf management to meeting the evolving needs of DIY and professional customers:
- OEM by Prestone Premium Original Antifreeze + Coolant – A premium-grade formulation specifically engineered to deliver the performance requirements of each make and for all years of leading vehicle brands, including Ford, Chevrolet, BMW, and Toyota. Offering extended-life protection against rust, corrosion, and pitting for all coolant system metals, including aluminum, the new line offers consumers dealership-level quality and confidence for at-home maintenance.
- Prestone Leak Detect – A top-off antifreeze + coolant with built-in leak detection technology that quickly and easily pinpoints leaks by changing to a high-visibility green color at the source of a leak, no UV light required. Research has shown that finding the source of a leak is a frequent concern among DIYers and largely unaddressed today.
- Prestone Top-Off Antifreeze + Coolant Pouch – A one-quart flexible pouch format using 60 per cent less plastic and optimized for ease-of-use. Featuring a child-resistant spout for safe, convenient top-offs, this eco-forward design is tailored for modern consumers seeking convenience and sustainability, offering easier handling for users seeking a smaller quantity to top off fluid levels.
- Prestone’s EVX Thermal Management Solutions – Next-generation formulations engineered to support electric and hybrid vehicle performance by delivering optimal heat transfer, low conductivity and enhanced safety for EV platforms.
To learn more, go to: https://pfxgroup.com/