APMA/Unifor Poll Shows Canadians Want Auto Jobs Protected

TORONTOOct. 23, 2025 /CNW/ – A new Pollara survey commissioned by the Automotive Parts Manufacturers’ Association (APMA) shows Canadians overwhelmingly support the protection of Canadian auto jobs and other key industrial sectors.

Some 74 per cent believe if the Canadian auto sector collapsed, it would have a “devastating” impact on the Canadian economy, with 70% feeling Canada should not sacrifice the auto sector to get a good trade deal with the U.S., with that figure rising to 75 per cent in Ontario.

The Pollara poll was commissioned in partnership by the APMA and Unifor, sampling more than 2,700 people from Oct. 11-20, 2025.

“Canadian automotive suppliers invest billions of dollars annually in advanced manufacturing work that helps keep this country globally competitive. Canadians understand that this is under threat from abroad precisely because of the high-level employment and economic benefit these commitments generate,” said Flavio Volpe, President, APMA.

The poll also revealed that:

  • 63 per cent of Canadians (including 80 per cent of Liberal voters) feel the Government of Canada should provide financial support to keep the auto sector afloat for the duration of the trade war with the US.; and
  • Two-in-three (67 per cent) Canadians would boycott or consider a boycott of a company that moved its operations from Canada to the U.S. due to tariffs.

Canadians expressed clear concern for key industries, as 78 per cent said they worry about the future of the auto sector, tied with forestry (78 per cent), with steel (76 per cent), aluminum (74 per cent), and oil and gas (73 per cent) close behind.

“Canadians fully understand the significance of this U.S. attack Canadian workers, their communities and to the country’s entire industrial base,” said Unifor National President Lana Payne. “As a nation it’s clear that we do not want to back down and allow (President Donald) Trump to kill Canadian auto and manufacturing jobs.”

View the full poll findings here.

(CNW)