Livestream will feature vehicle reveals, new products, industry interviews, and live demonstrations from the automotive aftermarket.
Oct. 28, 2026 — SEMA Live, presented by AutoZone, will deliver 32 hours of livestreamed coverage from the 2026 SEMA Show, bringing new-product launches, vehicle reveals, industry interviews, and live demonstrations to viewers worldwide.
The livestream will run Nov. 3-6 from the Las Vegas Convention Center, with coverage available through the Specialty Equipment Market Association’s (SEMA) YouTube and Facebook channels.
“The SEMA Show is where the automotive aftermarket comes together to discover what’s next, build meaningful relationships, and create new opportunities for growth,” said Tom Gattuso, SEMA’s vice president of events. “SEMA Live extends that experience to a global audience, connecting viewers with the people, products, and ideas moving the industry forward.”
Hosted by Chris Jacobs, with reports from JC Fernandez and Cristy Lee, the livestream will cover the Show floor, outdoor activations, and performance areas.
New vehicle reveals, products, and industry interviews
Programming will include first looks at products, technologies, and custom vehicles from major manufacturers, including Ford, Harley-Davidson, Honda Racing Corporation, Mitsubishi, Mopar/Stellantis, Nissan, and Toyota.
Interviews will feature business leaders, vehicle builders, and personalities from the automotive aftermarket, car culture, and motorsports. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
SEMA Live will also cover the SEMA Battle of the Builders Presented by Mothers, highlighting the competition and craftsmanship behind some of the event’s standout vehicles.
Additional programming will focus on the Show’s expanded powersports, side-by-side, and lifestyle area, including products, vehicles, and trends in those markets. Viewers will also see live demonstrations from outdoor activation areas and performance events.
Friday’s coverage will include the SEMA Cruise, featuring vehicles departing the Las Vegas Convention Center on Nov. 6.
“Viewers will get more than Show-floor highlights,” said Andy Tompkins, SEMA trade show director. “SEMA Live will take them inside new-product and vehicle debuts, connect them with the builders and businesses creating the products, and deliver live coverage of the demonstrations and experiences that make the SEMA Show unlike any other automotive event.”
Global aftermarket gathering
The 2026 SEMA Show runs Nov. 3-6 and will feature more than 2,000 participating brands across more than 1 million net square feet of exhibit space. The event brings together automotive aftermarket businesses for product discovery, professional education, networking, and business development.
SEMA Live will stream daily from 9 a.m. to 5 p.m. Pacific time. Viewers can watch through SEMA’s YouTube and Facebook channels and follow the association’s social media accounts for programming announcements and broadcast updates.
The Show opens on U.S. Election Day, Nov. 3. SEMA’s Drive the Vote campaign encourages attendees to plan ahead and vote before travelling to Las Vegas. More information is available at sema.org/vote.
For details about the 2026 SEMA Show and registration, visit semashow.com.