America’s largest automotive trade event, the 2025 SEMA Show, includes countless sights and sounds to thrill attendees, including the following spotlighted indoor activations set for this year’s event.
Bringing together more than 2,300 exhibiting brands and 160,000 attendees from 140 countries, the November 4-7 event at the Las Vegas Convention Center will feature 500 first-time exhibitors, showcasing the industry’s commitment to innovation and collaboration.
Attendees can explore interactive exhibits, participate in hands-on workshops and engage in more than 80 educational seminars to enhance skills and knowledge.
New-for-2025 Indoor Show Features
New Show Artist Larry Chen
Photographer Larry Chen has spent two decades capturing the heartbeat of car culture. Now, he brings that passion to the SEMA Show as the new Featured SEMA Show Artist. His work will be woven throughout the Show’s visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community.
He will also have a booth in Central Hall where his new book will be showcased, along with one of his latest builds (a Bayside Blue R34 Skyline GT-R), Central Hall, Booth #23867. View on the floorplan here.
Road to SEMA Showcase
Road to SEMA is an exclusive showcase where top automotive creators drive their custom builds across epic distances to the 2025 SEMA Show, sharing the journey with fans. From high-powered drift limos and twin-turbo supercars to one-of-a-kind classics, these road warriors celebrate craftsmanship, endurance and passion culminating in their builds being displayed at the world’s premier automotive event, only in Central Hall, Booth #21651. View on the floorplan here.
VRX Speed Fest SIM Racing
The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest. This innovative simulator racing competition merges the excitement of virtual racing with the energy of a live, in-person experience. For the first time, attendees will experience the thrill of professional-level sim racing firsthand and compete alongside their colleagues in this dedicated space.
Fans will also enjoy interactive zones and the energy of esports racing on the world’s largest automotive stage. North Hall, Booth #12671. View on the floorplan here.
What’s Returning
ADAS Feature
The ADAS Feature returns to the SEMA Show to provide direct insights into OEM-approved ADAS procedures, calibration demos, and modification best practices that give aftermarket businesses a competitive edge. The ADAS Feature will be located in South Hall Upper, Booth #31255. View on the floorplan here.
Battle of the Builders presented by Mothers Polish
The industry’s leading vehicle competition provides a platform for builders to showcase their skills. The program recognizes class champions in four categories–Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns–and an overall champion.
See all the action at the Battle of the Builders Stage in the North Hall, Booth #10168. View on the floorplan here.
Education
The world-class SEMA Education offers a dynamic experience that complements the high-energy learning environment experienced on the Show floor. Attendees can develop new skills, connect with industry leaders, and foster business strategies through eight education tracks that categorize sessions by subject matter.
Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Tire Industry Association (TIA), and the Society of Collision Repair Specialists (SCRS) also broaden the range of specialized courses offered at the Show. Learn more about the 2025 SEMA Show Education program here, and add your favorite sessions to your SEMA Show itinerary using the Attendee Resource Center. SEMA Education sessions are located in North Hall, Tuesday through Thursday, during the 2025 SEMA Show.
FutureTech Studio
Explore more than 45 exhibits highlighting the next wave of innovation, including alternative power, advanced manufacturing, AI, 3D printing, and more, only in Central Hall, Booth #24401. Spotlight exhibitors in this space include Custunning, Eletromods, Pivotal, and Torque Trends, as well as Dynam Labs, eDub Conversions USA, GreentecAuto, Hoffman EV, Legacy EV, TOP GUN Performance Tuning, Turntide Technologies and much more. View on the floorplan here.
New Products Showcase
The New Products Showcase, which introduces the hottest new products from across all categories of the aftermarket in one dedicated display, has moved to South Hall and can now be accessed before the Show opens. Of course, countless new products will debut across the Show campus, but the best of the best will be in the New Products Showcase, featuring more than 2,000 of the latest innovations across 15 product categories in the Lower South Hall, Booth #41271. View on the floorplan here.