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SEMA Show 2020 Goes Virtual

Photo: Sarah Bruce

With the Specialty Equipment Market Association (SEMA) Show joining the growing list of canceled events, its organizers announced an online solution—SEMA360, a virtual marketplace taking place November 2-6.

As SEMA official explained, this online platform was created out of an industry request for a marketplace where manufacturers and resellers in the specialty automotive segment could connect and conduct business.

“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said SEMA president and CEO, Chris Kersting, in a release. “SEMA360 is the ideal solution to bring the industry together, at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings.”

The recent cancelation of the annual SEMA Show was for all industry members an unprecedented moment in the 54-year history of this annual aftermarket trade show. SEMA organizers thus decided to make the event virtual and create a simplified platform helping manufacturers create a straightforward brand presence to reach quality domestic and international buyers.

Manufacturer applications for SEMA360 will open September 3, 2020, at a SEMA-member rate of $495, and a non-member rate of $1,495. Attendee registration, which opens mid-September, will be free to qualifying buyers who are SEMA members, and $25 to non-members.

To learn more about the SEMA360 or to register, visit